To break the cycle of at-home food waste production, we designed a comprehensive tool to help individuals and families change their behavior. Tend combines an AI-powered camera attached to your bin which detects whole foods that have been thrown out and analyzes waste trends, with a mobile app designed for behavior change. The mobile app educates users on their waste habits, quantifies impact in meaningful terms, and empowers them to take action using behavioral design.

My primary role was to design the user experience within the Tend app and the overall user journey and to define the product's key metrics for success. With guidence from team member and experienced UI designer, Noah Deutsch, we designed this app to include a waste report, gamified motivators, and methods to reduce waste. See below for excerpts from the final design.